The video codec H.264 (x264) and quality at 20 are already default and optimal options for converting most videos. If you lower quality of video, the smaller file size will be, and vice versa. Here you can customize video codec and quality. Note: The Web Optimized option will optimize video file for streaming across the web. And, select output file format (MP4/M4V/MKV) and check the box Web Optimized on Output Settings section.
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